Shepherd Style Leadership Online. Is it Possible?
Hulu. Netflix. YOUR BRAND. Tubi. Peacock. We place your biz brand TV channel to show up alongside the big players creating a perception paradigm shift compared to just being on YouTube. We'll help you build trust with your audience and create a lasting impact that sets you apart from your competitors.
PSI TV realized that our TV guests were on media tours, hopping on many podcasts, and stopping in with us along that journey. Why? Our guests are working to build their reach, putting themselves in front of the audiences of these platforms. Guests of PSI TV are made to feel like a star as we deliver their content to our TV audience. In addition to TV, we syndicate our guest interviews to 13 platforms. We decided to take it up a notch. We decided to build the PSI TV presence on YouTube for you. Our most recent interview* with L. Todd Kelly was posted to YouTube on 3/8/23 and three days later has 1672 views.
Our immediate mission is to help US-based organizations increase their visibility by delivering their content to a TV audience. Despite the billions of videos on YouTube, only 9% of US businesses have a presence on YouTube, and even fewer have a presence on TV. While a TV audience is our primary concern, PSI TV is focused on influential reach. That vision caused us to embed our distraction-free TV content into mobile apps because that is the most trafficked way people consume content.
Consumers do business with those they know, like, and trust, and they make purchase decisions from their online research before choosing which of the many seller options to buy from. One of the biggest challenges of small businesses is building awareness of their existence and offers with their target audience. Social media options are helpful but tend to distract audiences from your content with other distractions, whereas TV and TV on a mobile app keep your prospects focused on your content.
PSI TV (Profitable Social Influence TV) has a channel presence on Roku, Amazon, VIDAA TV, and Apple TV. This is also a sample of how your channel will appear if you choose to embed your TV channel on your website. Better yet, we build you a mobile App for the App stores that, for a single, simple ask - your prospect will have everything to connect with your brand distraction-free! No asking them to go to Facebook, then Twitter, then IG, then your website, blah blah blah! They are likely to mistype your URL and, if not, get distracted by the glitter of those platforms. Make one small ask of your prospect - download the app we build for you, and they can watch your shows, buy your products, and more. We are all on mobile devices, so your brand should be on the mobile home screen! Download the PSI TV mobile app
Our expertise is TV, but our mission is #influentialreach. So that you know - Trudy Beerman is pursuing her doctoral studies in strategic leadership because she knows that your solution is most effective when those who need it are aware it exists and can access it. So, in addition to our dominion in the TV space, the REACHology(TM) community is where Trudy will share her findings for her doctoral project on the matter of influential reach. Those who raised their hands to access a TV audience have this in common - we understand the value of expanded message reach delivered authoritatively. You are #mypeople. Let's take this relationship beyond a single TV interaction and build a network with other leaders with the goal of influential reach. Join the PSI TV Community - The REACHology Club.
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03-Jan-2023
Trudy Beerman
Shepherd Style Leadership in the Online Space. Is it Possible?
The emergence of the internet creating an online world was an innovation that ushered in many changes. Layered on meeting online is the virtual reality experience where movement in the physical world is transposed to action in the virtual world. The sensation is so realistic that falling into the virtual world creates a psychological sense of falling into the physical world (Ghaffary, 2021). Consequently, leadership theory must be revisited in the context of the online/virtual environment, especially since COVID-19 forced many organizations to adopt an online and remote work environment (Alvarez-Risco et al., 2022). Top brass and leaders of organizations realized that working in an online space with remote people presented new interaction dynamics (Lee et al., 2018), which influenced and changed relationships compared to the related experience in the real world.
Shepherd leadership is one of many leadership theories and is identifiable from the other styles because of its distinct features. Unlike leadership styles, this leader invests much more emotional capital into relationships with followers (Anselmus Dami, 2021). With virtual/online meetings, there is geographical distance, making the everyday interactions associated with shepherd leadership anecdotally seem unlikely to happen in the online/virtual space.
The Problem Statement
The general problem to be addressed is the transferability of leadership skills from in-person settings resulting in the ability to observe those same skills influencing followers in the online/virtual environment. Singh (2022) shares the challenge of conducting Leadership as usual in the online experience during COVID-19. In their research, Alvarez-Risco et al. (2022) shared that Leadership in the business-as-usual style had to change when those being led were not within geographic proximity. Anselmus (2021) says shepherd leaders focus on nurturing human relationships, and this leader invests much more emotional capital into relationships with followers. The specific problem to be addressed is the likelihood that shepherd leaders will switch from their usual shepherd leadership style to other leadership styles to compensate for the lack of direct human interaction in the online/virtual space because of geographical distance and interaction with a person's representation via a profile or avatar, rather than with the human.
The importance of the study
Unlike transactional Leadership, in which the completion of tasks or results can be successfully measured, shepherd leadership is an emotional investment to nurture followers. The theory of shepherd leadership and its practice will be fundamental to identifying ways this leadership style could be implemented in online/virtual experiences (Boloje, 2020). Coaches primarily build relationship connections with their clients/followers in the physical world through in-person interaction at the office or vacation setting retreats with online meetings as a supplement to real-life relationships. Building deep, emotionally invested relationships online did not seem possible through an online connection until recently. The potential to build relationships with clients online in a significant way and still influence followers to identify, reveal, and polish their God-given talent and passion would allow PSI to expand its brand and its service reach. Shepherd leadership influence over online personas does not seem anecdotally possible.
I saw a virtual reality baptism of a convert to Christianity by Pastor via his Avatar persona ("A Real," 2019). These experiences, plus my interest in online Leadership and leading followers in the online arena, triggered many resources on those topics into my newsfeed as social media's social listening techniques read my searches and hear my conversations (Pomputius, 2019). While the social listening resources would not qualify as academic references for research purposes, they did help to influence and expand my awareness and perspectives on the matter of shepherd leadership and online Leadership. Consequently, my view influences the research approach, even though I must use academic resources and strategies to justify the study.
This study is underway and will not be completed much before December 2024. Stay tuned for research updates.
References
A real pastor in virtual reality baptizes an anime girl. YouTube. (2019, May 19). Retrieved October 31, 2022, from https://youtu.be/N_88DBmdnNA
Alvarez-Risco, A., Del-Aguila-Arcentales, S., Rosen, M. A., & Yáñez, J. A. (2022). Social cognitive theory to assess the intention to participate in the Facebook metaverse by citizens in Peru during the COVID-19 pandemic. Journal of Open Innovation, 8(3), 142.
Anselmus Dami, Z. (2021). Informal teacher leadership: Lessons from shepherd leadership. International Journal of Leadership in Education, ahead-of-print(ahead-of-print), 1-30.
Boloje, B. O. (2020). Micah's shepherd-king (mi 2:12–13): An ethical model for reversing oppression in leadership praxis. Verbum Et Ecclesia, 41(1), 1-7.
Lee, Y., Hsieh, Y., Hsiao, C., & Lin, C. (2018). From virtual worlds to reality: Moderating and mediating mechanisms between online and offline Leadership. Information Technology & People (West Linn, Or.), 31(2), 557-577.
Pomputius, A. (2019). Can you hear me now? Social listening as a strategy for understanding user needs. Medical Reference Services Quarterly, 38(2), 181-186.
Singh, K., & Bossaller, J. S. (2022). It's just not the same: Virtual teamwork in public libraries. Journal of Library Administration, 62(4), 512-534.
Trudy Beerman is a doctoral student studying influential reach and strategic leadership at Liberty University. She is the owner of Influence Media, PSI TV, a subsidiary of Profitable Stewardship Inc.
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