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REACHology® Glossary

The Complete Guide to Influential Reach & Digital Authority

By Dr. Trudy Beerman | REACHology® is a registered trademark (US Reg. No. 7757319)

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Anchor (Content/Text)

Foundational material or messaging that holds your brand narrative steady. It gives consistency to your voice and authority across all media appearances.

As Seen On-Badge

A credibility signal showing where you've been featured. When used strategically, it elevates perceived authority and boosts audience trust.

Audience Retention

The ability to keep viewers engaged with your message across platforms — an indicator of resonance and brand magnetism.

Authority

Recognized expertise validated by credentials, consistent visibility, and digital signals that position you as a trusted leader in your field.

Authority Bias

The natural human tendency to trust voices perceived as experts. REACHology™ leverages this bias to position you as the go-to authority in your niche.

Bounce Rate

The percentage of visitors who leave your page quickly — a cue that your content or offer didn't hold their attention or align with their intent.

Branded TV Segment

A paid or sponsored feature produced to align your brand with expert authority on PSI TV or similar platforms, blending publicity with credibility.

Call to Action (CTA)

A direct prompt guiding your audience to take the next intentional step — from booking an interview to downloading your media kit — moving them closer to engagement and conversion.

Case Study

A credibility asset that documents real results, showcasing your methods, authority, and the measurable impact of your brand or service.

Click-Through Rate (CTR)

A visibility metric that shows how often people engage with your content or links — proof of how compelling your message and positioning are.

Content Repurposing

Transforming one piece of media into multiple formats to extend reach and visibility — a REACHology™ best practice for building omnipresence.

Conversion Rate

The percentage of your audience that takes a desired action, confirming that your visibility is translating into influence and measurable results.

Credibility

The sum of consistent visibility, reputation, and proof. It's what turns your expertise into trusted authority in your market.

Digital Footprint

The total collection of your online presence — websites, interviews, mentions, and media — forming the digital proof of your authority.

Digital Marketing

Strategic visibility-building using online tools and platforms to expand awareness, generate leads, and strengthen brand credibility.

Digital Presence

How you appear, perform, and are perceived online — the modern stage where credibility and opportunity meet.

Domain Authority

A score predicting how likely your website is to rank in search engines, reflecting your consistency, backlinks, and content strength — a measurable layer of digital influence.

Earned Media

Unpaid exposure gained through interviews, features, or mentions — powerful because it validates your authority through third-party recognition.

EDUtainment

Educational content delivered with entertainment value — the PSI TV approach to teaching through storytelling while keeping audiences engaged.

Engagement Rate

A visibility metric that measures how well your content connects emotionally and intellectually with your audience — proof of resonance, not just reach.

Evergreen Content

Timeless material that continues to attract views and build authority long after publishing — a cornerstone of sustained visibility.

Expert Signal

The digital cues that communicate your authority, such as media features, credentials, and consistent professional presentation.

Fame

Visibility with recognition — when your name or brand becomes easily recalled and associated with expertise and credibility.

Findable

The ease with which your name, brand, or content appears when someone searches online — proof that your visibility strategy is working and your authority is recognized by both audiences and algorithms.

Footprint

Your trace across the digital landscape — every post, interview, and appearance that reinforces your authority and message.

Following

The community drawn to your message and expertise — proof of influence, not just popularity.

Frame

The strategic context through which your story is told, shaping perception and amplifying your authority narrative.

Frequency

The rhythm of your visibility — how consistently your brand shows up across media, building trust and recall over time.

Funnel

The guided path that turns awareness into loyalty, moving your audience from viewer to engaged client or advocate.

Guest

A featured expert appearing on media platforms like PSI TV to share insights, expand visibility, and strengthen perceived authority.

Gravitas

The weight of presence and credibility that commands attention — a hallmark of the Celebrity CEO who leads with confidence and expertise.

Global Reach

Your brand's ability to attract visibility and recognition beyond local boundaries, signaling scalability and international authority.

Genre

The thematic category your content fits within — defining the tone, audience, and context for your visibility strategy.

Headline

A visibility magnet — the first impression that draws attention, drives clicks, and positions your message with authority.

Highlight Reel

A short, curated showcase of your best on-camera moments or achievements, crafted to build instant credibility and interest.

Hosting

Leading conversations, interviews, or shows — a position of authority that allows you to control the narrative and elevate your brand presence.

Human Connection

The authentic engagement that transforms visibility into influence by making your audience feel seen, heard, and understood.

Influencer

A visible authority whose expertise and consistent presence shape audience perception and behavior within a specific niche.

Influencer Collaboration

A strategic partnership between credible voices that multiplies reach, authority, and brand trust for both parties.

Influential Reach

The measurable impact of your visibility — when your message not only travels far but meaningfully shapes perception and drives action.

Juice (slang)

Industry influence or visible clout — the intangible power that comes from being recognized, quoted, or featured as an authority.

Juxtaposition

Strategically positioning your brand beside other credible names or contexts to elevate perceived authority through association.

Journalism

The art of storytelling through verified information — when leveraged correctly, it becomes a credibility amplifier for your brand narrative.

Keywords

Strategic words or phrases your target audience uses in search — essential for making your authority content discoverable and ranking your expertise where it matters most.

Landing Page

A focused web page designed to capture attention and guide a single action — often the first stop in transforming visibility into conversion.

Lead Magnet

A valuable resource offered in exchange for contact information, positioning you as the expert while beginning a trust-based relationship.

Longtail Keywords

Specific, multi-word search phrases used by high-intent audiences — the quiet path to ranking for authority topics with less competition.

Media Multiplication

The strategy of turning one media appearance into many visibility assets — clips, posts, articles, and reels — maximizing reach and authority.

Media One Sheet

A concise expert resume highlighting your bio, credentials, and media appearances — a professional calling card for producers and hosts.

Metadata

Behind-the-scenes digital tags and descriptions that help search engines understand and surface your authority content.

Microcontent

Short, high-impact snippets like quotes or video clips that extend your message across platforms and keep your brand visible daily.

Nano Influencer

A niche expert with a smaller but deeply engaged audience — often more trusted and relatable than mass-market influencers.

Nom de Valeur

Your signature brand identity — the name, image, and narrative crafted to position you as a premium, high-value authority.

Nurture Sequence

A series of intentional communications that build trust over time, transforming awareness into loyal advocacy.

Omnipresence

Being seen everywhere your audience looks — a REACHology™ outcome where your expertise dominates search, social, and media visibility.

On Air

A live or recorded media appearance showcasing your authority, personality, and message before an engaged audience.

On Demand

Content available anytime, allowing your influence to grow while you sleep and keeping your brand accessible 24/7.

Online Authority

The recognition earned when your digital footprint consistently proves your expertise through visibility, trust, and engagement.

Optimization

Refining your content, messaging, and media presence so algorithms and audiences recognize you as the most relevant expert.

Outlier

A standout brand or expert whose uniqueness commands attention and positions them beyond typical market noise.

Publicity

Earned or paid exposure that amplifies your visibility, positioning you as an authority through consistent and credible media presence.

Publication

A platform — digital or print — where your ideas, interviews, or stories appear, strengthening your thought-leadership footprint.

Quiet Expert

A skilled professional who has mastered their craft but remains largely unseen — the ideal candidate for REACHology™ to transform into a visible authority.

Quotable

A concise, memorable statement that captures your expertise and is worth repeating — the kind of soundbite that media and audiences love to share.

REACHology®

The strategic framework for expanding digital visibility, building online authority, and positioning experts as Celebrity CEOs who command trust and recognition.

Recognition

Public acknowledgment of your expertise through features, awards, or visibility milestones that validate your authority.

Reputation

Your perceived credibility — shaped by consistent messaging, quality content, and the trust others place in your brand.

Replay Value

The ability of your content to stay relevant and worth rewatching — a hallmark of powerful, evergreen authority media.

Repurposed Content

Existing material reimagined for new platforms or formats, multiplying reach and reinforcing your consistent message.

Resonance

The emotional and intellectual connection your message creates, inspiring trust and loyalty among your audience.

Rebroadcast

Reairing previous content to new audiences or platforms to extend your visibility and reinforce your authority footprint.

Return on Influence (ROI)

The measurable impact of your visibility — when credibility and reach translate into opportunities, partnerships, and revenue.

Searchability

How easily your name, brand, or content can be found online — the first test of digital credibility and discoverability.

Search Engine Optimization (SEO)

The process of structuring your content so that Google and AI see you as the most authoritative result for your topic.

Sizzle Reel

A short, dynamic video showcasing your best on-camera moments, crafted to impress producers, event hosts, and potential clients.

Social Proof

Evidence that others trust and value your expertise — seen in testimonials, follower engagement, and brand collaborations.

Storytelling

The art of framing your expertise within a compelling narrative that connects emotionally while reinforcing your authority.

Syndication

Distributing your content across multiple channels and platforms to expand reach, authority, and audience familiarity.

Target Audience

The specific group your message is designed to reach — the people most likely to value, engage with, and invest in your expertise.

Thumbnail

A visual preview that captures attention and conveys authority before a viewer even clicks — vital for video visibility.

Traffic

The flow of visitors to your content or website, indicating how well your visibility strategies are drawing attention.

Transcript

The written version of your audio or video content, improving accessibility, SEO, and discoverability of your authority material.

Trust Transfer

The credibility boost gained when your brand is associated with established media outlets, influencers, or respected platforms.

User-Generated Content (UGC)

Authentic content created by your audience that validates your brand's impact and extends your reach through genuine social proof.

Ubiquity

The state of being seen everywhere — a key REACHology™ goal where your name becomes synonymous with your area of expertise.

Upmarket

A positioning strategy that elevates your brand perception, pricing, and presentation to attract higher-value clients and partnerships.

Vantage Point

Your unique perspective that sets your message apart — the expert lens through which you interpret and lead conversations in your niche.

Viral

Rapid, organic spread of your content — not just for entertainment but as proof your message resonates widely and powerfully.

Visibility

Being seen and recognized by the right audience — the foundation of influence and the first step toward becoming a Celebrity CEO.

Voice

Your brand's tone and personality expressed through every word, video, and appearance — what makes your message distinct and memorable.

Vulnerability

Authenticity that builds trust — showing your humanity without diminishing your authority, deepening connection with your audience.

Value-Added

The extra impact, insight, or experience you deliver beyond expectations, strengthening loyalty and positioning your brand as premium.

Watchability

The quality that keeps audiences tuned in — a mix of presence, storytelling, and production value that turns viewers into followers.

Web Presence

Your collective online footprint — how your brand appears, performs, and is perceived across search, social, and media platforms.

Wow Factor

The standout element that captures attention instantly — the polish, charisma, or message clarity that makes your brand unforgettable.

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