Blog
REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
Comedy Increases Influence
Making people smile creates a positive, emotional connection. In a world where attention is the coveted currency, comedy can help with your brand connection as well.
Cable TV is DEAD! RIP. Hello O.T.T. (Over the Top Television) from PSI TV
Cable TV is dead. Big media still has it working via life support, but even they have moved to O.T.T. All the channels have moved and PSI TV makes it easy for your brand content to sit beside the BIG DOGS of TV!
Shepherd Style Leadership Online. Is it Possible?
This is an excerpt of a paper I turned in for my doctoral class at Liberty University