Blog
REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
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9 Ways to Leverage Media for Influence
Grab your virtual spotlight, and let's unlock your inner influencer together.
Yes. You Can be on TV and 7 Reasons Why You Should Be.
PSI TV makes a presence on TV affordable and available to even newbie startups. Ads were how businesses appeared on TV except for the occasional (and expensive) infomercial. Not anymore! Influence Media PSI TV solved this problem for their message and offers this solution to you.
Meet Your Audience Where They Are. How to Be Digitally 'Omnipresent-ish'
Building fans is the ultimate influence goal. When people stumble onto content they like, they often follow the creator from platform to platform - research shows. You need to be found. You need to be digitally 'omnipresent - ish'