Blog
REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
5 Hacks to Be More Believable Now
If your life depended on it - as in a court of law - would a jury of your peers find you believable? Trust requires believability and believability will increase sales.
Cracking the Influence Code
Use data to show you your next goal rather than use data to support your current position. #influentialreach
9 Ways to Leverage Media for Influence
Grab your virtual spotlight, and let's unlock your inner influencer together.