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Founders: The Guiding Matrix - Dr. Steve Jeffs, MCC and Erwin deGrave

Coach | The Guiding Matrix

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Coaching business

Dr Steve Jeffs and Erwin de Grave are the co-founders of The Guiding Matrix, a company created to help grow, integrate, and transform the coaching industry. Dr Steve brings the coaching craft. As a Master Certified Coach, business psychologist, author, coach trainer, and leadership expert, he understands what makes coaching powerful, ethical, transformational, and teachable. Erwin brings the business-building lens. As a business mentor, investor, and strategic growth partner, he understands how to build, buy, partner, integrate, and scale businesses in ways that create lasting commercial value. Their work combines coaching mastery with business strategy, supporting coaches and coaching-led businesses to create work that is meaningful, scalable, and built to last.

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