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How to Get Interviewed on Roku TV as an Expert (Without Being a Celebrity)

By Dr. Trudy Beerman

CEO & TV Host, PSI TV Network | Creator of REACHology®

Published December 19, 2025

TV Interviews for Experts
How to Get Interviewed on Roku TV as an Expert (Without Being a Celebrity)

How to Get Interviewed on Roku TV as an Expert (Without Being a Celebrity)

Being interviewed on TV used to require a publicist, a major platform, or celebrity status. That is no longer the case.

Today, experts, authors, coaches, and business owners are appearing on Roku TV without going viral, chasing algorithms, or waiting for traditional media to notice them.

The opportunity exists. The confusion is knowing how it actually works.

This article explains how Roku TV interviews happen, who they are for, and how experts can position themselves to be interviewed without pretending to be something they are not.

What Is Roku TV and Why Interviews There Matter

Roku TV is a major streaming television platform used through Roku-powered TVs and streaming devices. Content is distributed through channels rather than traditional broadcast time slots.

That shift opened the door for niche programming, expert-driven shows, and interview formats focused on insight rather than celebrity.

Appearing in a Roku TV interview places you in a television environment, not a social feed. TV carries perceived credibility that social media often does not.

Who Roku TV Interviews Are For

Roku TV interviews are well suited for:

  • Subject-matter experts
  • Authors and speakers
  • Coaches and consultants
  • Founders and business owners
  • Professionals with real-world experience

You do not need:

  • A massive social following
  • Viral content
  • Controversy to get attention

You do need:

  • Clarity about what you know
  • The ability to speak clearly on your topic
  • A distribution path that can place interviews onto Roku TV

That last point is the part most people miss.

How People Actually Get Interviewed on Roku TV

Most Roku TV interviews do not happen through open auditions or by pitching Roku corporate directly.

Instead, interviews typically happen through:

  • Established Roku TV channels
  • Interview shows distributed on Roku
  • Media networks that place content on Roku TV

In other words, experts are interviewed through channels, not by Roku itself. This is similar to podcast guesting: you appear on a show that already has distribution.

Why “Being on Roku TV” Builds Authority Differently

When someone sees you interviewed on Roku TV, several things happen psychologically:

  • You are perceived as vetted
  • The environment signals legitimacy
  • Your message feels less promotional and more authoritative

This is why TV interviews are often used for credibility building, authority positioning, brand trust, and opening doors to speaking and media opportunities.

Many professionals use TV appearances as part of a broader visibility strategy rather than chasing short-term clicks.

Common Questions About Roku TV Interviews

Do you need to be famous to be interviewed on Roku TV?

No. Many Roku TV interview shows feature professionals with expertise rather than celebrities.

Is a Roku TV interview the same as having a Roku channel?

No. Being interviewed means appearing as a guest on an existing show. Running a channel is a separate process.

Are Roku TV interviews paid opportunities?

Some are editorial. Others are sponsored segments. What matters most is transparency and distribution, not the label.

How long are Roku TV interviews?

Interview lengths vary, but many expert interviews range from 10 to 30 minutes.

How PSI TV Fits Into Roku TV Interviews

PSI TV is an influence media network that produces and distributes expert interviews across streaming television platforms, including Roku TV, Apple TV, and Amazon Fire TV.

Rather than chasing algorithms or social trends, PSI TV focuses on:

  • Placement over performance
  • Authority over virality
  • Long-form expert conversations

For professionals who want to be interviewed on Roku TV as part of a credibility-building strategy, partnering with an established network simplifies the process.

Final Thought

The question is no longer if experts can be interviewed on Roku TV. The real question is whether professionals are willing to step into visibility that feels earned rather than manufactured.

Roku TV interviews sit in that middle ground: accessible, credible, and increasingly strategic for experts who want to be seen without shouting.

Ready to Explore a Roku TV Interview?

If you are an expert, author, or business owner exploring TV interviews as part of your authority strategy, PSI TV offers interview opportunities distributed on Roku TV and other major streaming platforms.

Next step: Add your booking link or application link here.

Your Next Step... If you are an expert, author, or business owner exploring TV interviews as part of your authority strategy, PSI TV offers interview opportunities distributed on Roku TV and other major streaming platforms.

About the Author

Dr. Trudy Beerman is the CEO and TV Host of PSI TV Network and creator of REACHology® — the science of influential reach. As a 2024 Top Leadership Mentor Award winner, she helps experts amplify their authority through strategic TV appearances and digital media.