How to Get Interviewed on Apple TV as an Expert (Without a Publicist)
By Dr. Trudy Beerman
CEO & TV Host, PSI TV Network | Creator of REACHology®
Published January 21, 2026
For many professionals, Apple TV still feels out of reach. It sounds like something reserved for celebrities, major networks, or people with powerful publicists.
That assumption is outdated.
Today, experts, authors, founders, and business owners are being interviewed on Apple TV through streaming television shows designed specifically for expert conversations.
The opportunity exists. The confusion is understanding how it actually works.
This article explains how Apple TV interviews happen, who they are for, and how experts can appear on Apple TV without hiring a publicist or chasing traditional media.
What Apple TV Interviews Really Are (and What They Are Not)
Apple TV is a streaming television platform that distributes content through apps and channels, not traditional broadcast schedules.
This distinction matters.
Being interviewed on Apple TV does not mean you are appearing on an Apple-produced show or pitching Apple corporate directly.
Instead, experts appear on Apple TV through established interview shows and media networks whose programming is distributed on the Apple TV platform.
Just like podcast guesting, Apple TV interviews happen through shows that already have distribution.
Who Apple TV Interviews Are For
Apple TV interviews are well suited for:
- Subject-matter experts
- Authors and speakers
- Coaches and consultants
- Founders and CEOs
- Professionals with deep experience
You do not need a massive social following. You do not need viral content. You do not need a publicist.
What you do need is clarity about your expertise and access to a show that already distributes interviews on Apple TV.
How Experts Actually Get Interviewed on Apple TV
Most Apple TV interviews happen through a simple but misunderstood pathway.
Experts are interviewed via:
- Streaming TV interview shows
- Business and expert-focused channels
- Media networks that distribute content on Apple TV
These shows are actively looking for guests who can bring insight, not entertainment spectacle.
When you appear on one of these shows, your interview becomes part of Apple TV’s streaming ecosystem, accessible to viewers through the platform.
Why Apple TV Builds Authority Differently
Apple TV carries a perception of quality and intentionality.
When someone sees an expert interviewed on Apple TV, they do not evaluate follower counts or posting frequency. They evaluate credibility.
The environment itself signals:
- This expert was selected
- This conversation is worth attention
- This message belongs on television
This is why Apple TV interviews often outperform social media visibility when it comes to trust, positioning, and professional authority.
Apple TV Interviews vs Social Media Visibility
Social media visibility depends on algorithms, trends, and consistency. Apple TV visibility depends on placement and context.
A single Apple TV interview can:
- Establish credibility instantly
- Support speaking and media opportunities
- Create long-term discoverability
- Give social content something authoritative to point back to
For experts who value depth over performance, Apple TV offers a more aligned visibility environment.
Common Questions About Apple TV Interviews
Do you need a publicist to be interviewed on Apple TV?
No. Most expert interviews on Apple TV happen through established shows and networks, not through publicists or traditional media pitching.
Is being interviewed the same as having an Apple TV channel?
No. Being interviewed means appearing as a guest on an existing show. Running a channel is a separate process entirely.
Are Apple TV interviews paid opportunities?
Some interviews are editorial. Others are sponsored segments. What matters most is transparency, distribution, and alignment with your goals.
How long are Apple TV interviews?
Most expert interviews range from 10 to 30 minutes, allowing for real conversation rather than soundbites.
How PSI TV Supports Apple TV Interviews
PSI TV is an influential media network that produces and distributes expert interviews across streaming television platforms, including Apple TV, Roku TV, and Amazon Fire TV.
PSI TV focuses on:
- Authority over virality
- Placement over performance
- Expert conversations, not entertainment noise
For professionals who want to be interviewed on Apple TV as part of a credibility-building strategy, working with an established network simplifies the process. Apply for an expert interview on PSI TV
Final Thought
Apple TV interviews are no longer reserved for celebrities or media insiders.
They are an accessible, strategic visibility path for experts who want to be seen, trusted, and remembered for what they know.
The key is not chasing Apple TV itself, but partnering with the right platform that already understands how expert interviews work.
Explore Apple TV Interviews With PSI TV
If you are an expert, author, or business owner exploring TV interviews as part of your authority strategy, PSI TV produces and distributes expert interviews across major streaming television platforms.
About the Author
Dr. Trudy Beerman is the CEO and TV Host of PSI TV Network and creator of REACHology® — the science of influential reach. As a 2024 Top Leadership Mentor Award winner, she helps experts amplify their authority through strategic TV appearances and digital media.