REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term I have a trademark application in with USPTO.gov. I have defined REACHology as the science and study of influential reach.
Posts here will curate my doctoral-level research observations and findings from scholarly works with practical applications to increase influential reach.
Regarding influential reach, I am not an expert - YET!
I am, however, pursuing this expertise academically and intentionally. What about you?
As I pursue this goal of being a leader with influential and authoritative reach, I will document my insights and thoughts here. Firstly, curating knowledge is the first stage of wisdom. Then, I will look for implementable action steps because wisdom is the understanding of a thing and the ability to apply it.
I post these publicly, and I ask that if you find value or have a comment - return the value exchange by letting me know so this becomes more than a one-way taking experience.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams https://t.co/PabzAIvckH— Trudy Beerman (@TrudyBeerman) January 7, 2023
5 Hacks to Be More Believable Now
If your life depended on it - as in a court of law - would a jury of your peers find you believable? Trust requires believability and believability will increase sales.